Improve your Instagram Business profile!

No matter what you use Instagram for, it is vital that you make use of the most important aspects of the platform. Of course there are many, but today we will cover the top 4 must-dos when starting your new Instagram account.

No matter what you use Instagram for, it is vital that you make use of the most important aspects of the platform. Of course there are many, but today we will cover the top 4 must-dos when starting your new Instagram account.


1. Write an amazing Instagram bio!

It takes less than just two-tenths of a second for someone to form an opinion on your brand online. This means it is super important for you to write a great bio that clients and potential followers will understand.

Your bio deserves a lot of love as it’s likely to be one of the first things people see when they click on your profile. It will also play a key role in the actions someone decides to take once they’ve landed on your profile, too. It could entice them to follow you, browse your content or eventually click a link to your website.


A great Instagram bio should:

Explain a bit about you / your brand and what you do

Target a specific audience
Use your brand tone and voice to help you connect with your community


Our tip:

Make use of emojis, but do not overdo it. It makes text look more vivid and uses image to create better understanding.


2. Include a link

YourInstagambio is the only placeon Instagramwhere you can include a link. This is super valuable real estate.


Here are a few of the strategies we’ve seen work:

Most Instagram accounts tend to use this link to drive traffic back to their homepage.

Others link their Instagram profile to campaign-specific landing pages or individual pieces of content.


Many brands also update their link regularly to drive traffic to their latest pieces of content.


Our Tip:

Make use of https://linktr.ee if you want users to be able to navigate different topics.


3. Instagram Business profile

Creatingan Instagram Business profile will not only allow youto display more information, it will also make you smarter. There are many benefits to having a business profile such as, analytics, ads, Instagram story links and much more.


Whenselling a digital product Instagram will require you to have a business profile. Here is ahow-tovideo on how to make your Instagram Business profile.

Should you ever have questions on how to sell products on Instagram or how to link your Shopify store to yourinstagramaccount feel free to send us a message.


4.Recognizabelprofile image

When it comes to choosing a profile picture, it’s important for people to instantly recognize it when they visit your Instagram profile. For most businesses, this means choosing one of the following options:


Logo

Logomark(the logo, minus any words)

Mascot

You! (yes, you as a person)


There are many ways you can make smart use of your profile picture. As mentioned before, make sure it is authentic and resonates with your brand.


We hope you enjoyed this small read on 4 main Instagram Profile essentials. Should you need social media marketing or community management for your business, feel free toemail usand get in touch.WeGoDmis a great service to take your business online in days and helps you achieve your desired marketing goals.